Rebels of retail

Fired up rebels of retail

We are challenging the norms of shopping, experimenting with new and mutually beneficial ways of working with producers and partners.

We’re growing an active producer community sharing practical advice, collaborating and working together to support sustainable business growth.

We believe we can be both ambitious and considerate, commercially-minded and equitable. That means we don’t have time for things like deep discounting, panic buying on Black Friday and fast fashion. We’re building a new and better relationship between makers and customers.

Buying less is also making a change. We encourage people to make fewer, but more meaningful purchases. Enjoy the care taken in the making, and savour the pleasure of connecting with brands with heart that really are different.

The way we roll