The way we roll

Inside Different Kind

In-house at Different Kind, we aim to play fair and pay fair, holding ourselves to the same rigorous evaluation as those we do business with.

We are pacing our road to profit, balancing sustainable and responsible growth with the needs of producers, people we work with and our customers. All of our profits will be directed back into our mission, that means 100% goes into:

  • Supporting our mission-led producers to expand and sell more.
  • Investing in new ranges and buying stock from a wider range of people, commissioning exciting new products.
  • Building the growth and sustainability of our business and responsible repayment of start up loans.

Our story, our team