Privacy policy

Privacy & Cookies

Different Kind is committed to respecting your privacy. This Policy explains when and why we collect personal information about customers who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent by email to info@thedifferentkind.com or by writing to Different Kind, 39 Long Acre, London WC2E 9LG. 

Who are we?

We’re Different Kind, a social mission-led online retailer. We are a highly curated store for goods that do good. Everything in the store is carefully sourced from a growing network of social enterprises, B Corps and the odd charity too. We are a limited company (reg no.13128537). Our registered address is 39 Long Acre, London WC2E 9LG.

How do we collect information from you?

We obtain information about you when you use our website, for example, when you order a product online.

What type of information is collected from you?

When you order from Different Kind or register on the website, your name and e-mail address are stored on our system, as are your purchase history and any comments, ratings or 'favourite' products. If you order a product online we will also save your postal address (for delivery) and phone number (to contact you in case of a problem with your order). We do not store your credit card information.

Your card information is collected by our third party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions.

How is your information used?

We may use your information to:

• process orders that you have submitted;
• seek your views or comments on the products we provide;
• notify you of changes to our services;
• send you communications which you have requested and that may be of interest to you. 

Our e-mail newsletter is generally not sent out more than twice a month and contains news about upcoming events, product offers and other news about Different Kind. If you would like to stop receiving the newsletter at any time simply click ‘unsubscribe’ at the bottom of the e-mail.

Automated decision-making

Our service providers use our customer's personal data for automated risk and fraud scoring. This allows us to block certain transactions that appear to be fraudulent through automated decision-making. 

Who has access to your information?

We will never sell or rent your information to third parties.

We will never share your information with third parties for marketing purposes.

Third Party Service Providers working on our behalf: 

We may pass your information to our third party service providers for the purposes of completing tasks and providing services to you on our behalf (for example to deliver the goods you ordered to you). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to any third parties for them to use for their own direct marketing purposes, unless we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

When you are using our secure online checkout page, the payment for your order is processed by a third party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.

Your choices

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about our products, promotions and in-store events, then you can click ‘unsubscribe’ at the bottom of any such e-mail.

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. You can change your marketing preferences at any time by contacting us by email: info@thedifferentkind.com.

How you can access and update your information

The accuracy of your information is important to us. We’re working on ways to make it easier for you to review and correct the information that we hold about you. In future, we’ll make it easy for you to register an account on our website where you can access and update your information, but for now, if you need to make any changes please email us at: info@thedifferentkind.com.

Security precautions in place to protect the loss, misuse or alteration of your information

When you give us personal information, we take steps to ensure that it’s treated securely. Any sensitive information (such as credit or debit card details) is encrypted and protected with the following software 128 Bit encryption on SSL.

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

If you have any questions relating to privacy matters please contact us by e-mail on: info@thedifferentkind.com

Cookies

Cookies are small data files which are temporarily stored on your computer's hard drive every time you visit a website.

Although there are lots of different types of cookies, every single one tracks user behaviour to help make your overall experience quicker, easier and more efficient. Cookies cannot harm your computer and do not contain any personal or private information.

Below is a list of the types of cookies we use

Strictly necessary cookies - These cookies enable you to navigate our site and gain full access to its features and secure areas. Without these cookies essential services you have asked for like ‘Your Basket' cannot be provided.

Performance cookies - These cookies remember information about how you and other customers use our website. This gives us vital information such as which pages are visited most often and if customers are receiving error messages from certain pages. The role of these cookies is to allow us to analyse and improve the performance of our website ensuring you receive a consistent look, feel and shopping experience. Performance cookies (often known as web analytic cookies) don't collect any information that identifies the customer and all information collected is aggregated and therefore anonymous.

Functionality cookies - These cookies remember choices you made on previous visits to our site such as your username so we can provide enhanced, more personal features. They can also be used to remember changes you've made to text size, fonts and other parts of web pages you can customise. Functionality cookies can also be used to provide services you have previously asked for such as watching videos or commenting on a blog. The information collected by these cookies may be anonymised and they cannot track your browsing activity on other sites.

For more information on cookies, visit the official ICO website at www.ico.org.uk, www.aboutcookies.co.uk or www.whatarecookies.com.