It wasn’t even supposed to be peanut butter. It was a joke that got out of hand. Jackpot peanut butter was originally a fake brand, made up as a bit of graphic design for t-shirts and skateboards.
But in 2015, after some early experiments, the first real-life Jackpot peanut butter hit the shelves of various London coffee shops. And people loved it.
Now Jackpot are thriving and work in partnership with the Music Venue Trust, who support grassroots music venues, and Skateboard GB, who support the DIY creation of skating spaces on disused land.
Why they are different
Firstly as you might expect, the design is excellent and cheeky and will raise a smile whenever you pick the jar up. The peanut butter is described as “American peanut butter made in the UK”. They exclusively use peanuts from Georgia and the Virginias, rapeseed oil and salt. That’s it. All natural.
Why they are kind
Kindness doesn’t need to be twee. Kindness can come with swear words on jars. Jackpot are committed to supporting the cultures they grew out of. They support both music and skateboarding at the most grassroots level, at the points where anyone can pick up and try. And, as they’ve proved themselves, good things come out of creative subcultures.