Zaytoun are a community interest company who support small-scale Palestinian farmers with fair trade deals, bringing their produce to a UK market.
Atif Choudhury and Cathi Pawson travelled to Palestine in 2003. They bought back a case of olive oil for family and friends. But many pro-Palestinian activists were interested in buying bottles. And the idea for Zaytoun was born. They launched in 2004.
They’re not just socially driven, there’s also a real passion for bringing authentic Palestinian food to new tables. “We’re proud to share the gifts of their vibrant culture with you,” they say.
Why they are different:
All the ingredients are harvested by hand and all of the products are hand prepared. Many of the crops are grown on family farms where knowledge of the land goes back generations. This is high-quality produce that deserves the bigger audience Zaytoun is helping it find.
Why they are kind:
Agriculture is the largest sector of the Palestinian economy, but farmers face challenges due to the Israeli occupation and require extra support. Zaytoun puts 100 per cent of their profits into furthering their mission.